Part 2 in the SMB 3.0 series In Part 1 of this series, I discussed the dynamics that have led to today’s’ omnichannel global small or medium business (SMB). In this article, I explore the opportunities and challenges facing such a business.
Part 1 in the SMB 3.0 series In the introduction to this series, I explored the concept of version 3.0 of the Small / Medium Business (SMB). Version 2.0 is generally regarded as coming to terms with the social customer in a digital marketplace. Version 3.0 then is al about being a global, omnichannel business. […]
If Small to Medium Business (SMB) version 2.0 was defined by coming to terms with the social customer in a digital marketplace, then version 3.0 has to be coming to terms with being able to be a multi-national conglomerate, selling through multiple channels, with less than ten staff!