Return policies have changed over the past 10 years. How do yours stack up? Are they complicated, or simple? Are they easy to read, or do you feel like you need some sort of decoder ring to really understand them? Having an easy to understand return policy is JUST as important as having a fair […]
Pricing Strategies Fast-Growing Brands Are Using in 2018 The key to pricing successfully is to strike a balance between perceived value and the maximum a customer is willing to pay for a product or service. However, pricing strategies also have a psychological component that businesses are using to their benefit. Selecting pricing strategies that work […]
Global is the New Local Selling globally used to be something only big businesses could do successfully. However, with the recent rise of global online marketplaces, coupled with advancement in technology, SMBs are going international at an accelerated rate. And truthfully—if your SMB doesn’t have global sales yet—you’re simply not competing. SMBs have notoriously […]
What Exactly is Multichannel Retailing? Multichannel retailing is a selling strategy in which a company will sell products and services to a wide range of customers on multiple sales channels. Some of these channels include: websites, e-commerce storefronts, online market places (like Amazon and eBay), direct-mail, email, phone, mobile—you get the idea. As a […]
What is Drop Shipping? Drop shipping is a fulfillment technique where retailers offer products that they don’t stock on site. When a customer places an order, the company will purchase and fulfill items directly from their supplier. As a result, the company never actually “touches” the product.
Enterprise resource planning (ERP) software has been evolving over the past few years, and newer ERP modules are solving a problem modern businesses face: How to reduce costs and complexity associated with business software.
Optimizing inventory management is a must for modern SMBs. The goal of optimizing inventory is to maximize the use of company resources and to lower costs, without hindering customers by slowing down order processing.
The quickest way to increase profits is by cutting costs. While that may seem obvious, putting it into practice can sometimes be difficult. Below we’ve outline four excellent strategies to cut your costs and increase profits.
With the rise of online marketplaces, such as Amazon, eBay, and Walmart.com, businesses are finding it difficult to compete without shifting to multi channel retailing, or omni-channel retailing.
I love my local grocery store. Sure, it’s a tad bit more expensive and sometimes has fewer options than the larger, corporate stores in my neighborhood, but they’ve made me fall in love with them. Why? Every time I shop, I’m greeted with a warm smile. They often have samples so there is an enticing […]