For Immediate Release (August 21st, 2014)
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LIAM MULLANEY (FORMER CEO SAGE IRELAND) TO LEAD VERSACCOUNTS EXPANSION IN EUROPE
Portland OR USA and Dublin, Ireland. August 21st , 2014 VersAccounts* Ltd.
www.versaccounts.com today announced that former Sage UK/Ireland executive Liam Mullaney will lead the expansion of VersAccounts, a provider of small business mobile cloud ERP and accounting solutions, into Europe. Liam Mullaney, former CEO Sage Ireland, is accredited with growing Sage to be the dominant market leader for business management solutions in Ireland. A longtime supporter of cloud technologies, he also pioneered the development of Sage’s cloud payroll solution for the UK and Ireland using the Ruby on Rails platform.
“We are really thrilled to have an executive of Liam’s caliber and seniority join the VersAccounts team,” said Sunil Pande, CEO of VersAccounts Ltd. He has the deep experience that VersAccounts needs to grow its business globally. More important, though, is Liam’s creative and lateral thinking and his culture of always focusing on the customer. These qualities perfectly match the VersAccounts way of doing business.”
“I am really excited about helping VersAccounts meet the needs of the $2.5B small business ERP market that remains poorly served today,” said Liam Mullaney. “These are rapidly growing companies that have complex operations. They need a full function ERP but can’t afford it. So they make do with accounting software, spreadsheets and manual processes. VersAccounts’ mission is to change this by disrupting the traditional pricing of ERP systems and making them affordable to these small businesses through the use of cloud and mobile technologies.”
The pricing model is disruptive and so too is the route to market: VersAccounts will only operate through a partner channel and it’s 50/50 all the way. “It’s so refreshing to operate a simple pricing and partner model with no channel conflict and a customer first approach every time!” said Liam Mullaney.
It is well understood that even the smallest businesses can benefit from replacing simple accounting systems, spreadsheets, and ad-hoc manual processes with a full function, easy to use, ERP system. But such a system must also be affordable. This has not been possible with the traditional ERP solutions available today.
“We look forward to aggressively serving this market by delivering more customer focused solutions, at lower price points, with higher levels of capability, better service, and more flexibility. We can do this because of the modern technologies and product development practices we use in creating our products, and because we are not burdened by the legacy practices, burdensome cost-structures, and legacy software products that our competitors must deal with. This allows us to respond faster and more completely than our competitors to our customers’ growing needs. We will combine this advantage with much closer and more equitable relationships with our partners to bring a whole new way of doing business into the market”, continued Liam Mullaney.
VersAccounts offers cloud Accounting and ERP solutions designed to meet the needs of medium size businesses as well as regional branches of global organizations. Our offerings fill the gap between entry-level solutions such as Quickbooks, Sage 50, and Xero that cannot meet these needs and traditional mid-market products like, Sage 100/300/500 ERP, MAS 90/100/200/500, Accpac, Microsoft Dynamics, Intacct, FinancialForce and Netsuite that are too complex and expensive. For more information please visit www.versaccounts.com
*VersAccounts and the VersAccounts logo are registered service marks of VersAccounts Limited